30 SEO Tips for Newspaper and Magazine Publishers

I was surprised to see that the first tip was to forget about keywords. I thought we spent so much time talking about putting keywords in the first 100 words. But this article is saying to forget them.

I like that it mentioned opening your site. This means not having to register. The minute a site asks me to fill in information, I try to find a different site with the same information. Don't have a separate archive is more good advice. There have been many times when I have wanted to find old articles and can't even find an archives page.

This article talks about structure. It mentions "siloing", which means having nice categories and a hub page. It mentions looking at what keywods generate the most traffic. I thought we were forgetting about keywords. It seems simple but the article mentions naming headlines and links under names that actually have to do with the articles. Many websites try to be cute and use mysterious titles.
This article made me think of a website that is not too great, my hometown's. It's a lot of ads everywhere and three columns for everything. http://www.gomarshall.net/

I like the idea of linking back to the home page consistently. Using the main URL is best because most people are going to link that main page on their website.

This article mentions using RSS feeds and one reason is plagiarizing. The RSS feeds links back to your site so plagiarizing most likely can't happen. I hadn't thought about that. Another thing I didn't think about was rewarding people for linking to your site. This article mentions creating a contest or offer. People always want to get something for doing something. So getting something for linking is easy.

This article also specifically mentions creating a Google site map. This is interesting to me because being mentioned specifically in 30 SEO Tips must mean you're doing pretty well.